About Us

Hi I'm Suzi O'Neill the creator of Jofli Bear.  Let me tell you the story about Jofli and how he came to be.

The idea started in 1998 when I was working in Thailand and was handed a soft toy that was being passed around the world as part of a school project.

The idea captured my imagination, and as I continued on my journey, I developed ideas of a cuddly companion for families to share the 'Journey of Life' and capture memorable moments to look back on in years to come. 

I knew from my years of travelling that unless you record memories at the time, they soon fade, and details of the places you go and the people you meet are lost forever.

As a child my grandfather wrote about our family adventures and took photos of my early years which are more valuable to me now than he will ever know.

Jofli Bear was created to encourage families of all ages to record their adventures together. 

Parents and Grandparents can start the journals for young children, and as they grow they can start to add pages themselves.

There is no age limit on a Jofli Bear, he's a loyal companion at any stage along the 'Journey of Life'.

Suzi Charlesworth aged 3 dressed up in an old curtain by her sister Sarah aged 6